B2B MARKET RESEARCH

Why choose Clusters for B2B market research?

• Deep expertise in complex B2B buying dynamics

• Evidence-led recommendations that can be acted on straight away

• Experience across global and UK markets

• A focus on delivering commercial impact, not just data

Answering these questions gives you the power to solve your customers’ problems – a crucial factor in improving your conversion rates and upping your sales.

Our B2B market research services

We support clients across the full decision-making cycle with services including:

• Brand research and strategy – test and refine your brand positioning, measure awareness and perceptions, and identify what drives loyalty in business markets

• Product and concept testing – validate propositions before launch, optimise features, and ensure new ideas meet the needs of business buyers

• Market scoping – size your market opportunity, map competitor activity, and identify the most attractive customer segments

• Customer segmentation – create actionable B2B customer segments based on behaviours, needs and priorities, so you can target effectively

Research methods that get to the truth

Our team uses a blend of proven methodologies to uncover the insight you need:

• Online quantitative surveys for reliable measurement and analysis

• In-depth qualitative groups and interviews to explore decision-making processes

• Desk research and data scraping to provide market context

• Analytics and modelling to identify patterns, trends and opportunities

This combination means we can uncover both the big picture and the detail behind it, giving you a clear view of your customers and markets.

Our B2B experience across industries

We have delivered B2B market research projects across a wide range of sectors, including finance, telecoms, medical and healthcare, technology, and professional services. Whatever your industry, we tailor our approach to reflect your customer landscape and commercial goals.

WORK WE’VE DONE