Audience Research for TV & Media
Understand your audience. Maximise your impact.
Success in TV and media starts with knowing your audience — not in vague demographic terms, but in sharp, actionable detail. Whether you’re developing new content, expanding your channel portfolio or refining your schedules, precise audience insight is what turns creative ideas into commercial wins.
Approaching strategy too broadly, or relying on the same assumptions as your competitors, risks wasted spend and underwhelming performance. With Clusters, you gain the data and direction to target, engage and grow the audiences that matter most.
TV audience segmentation
Audience segmentation sits at the heart of our TV and media research services. We use advanced analytics to uncover who your audiences are, how they behave, and what drives their decisions. This insight empowers you to:
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Target precisely, with a clear understanding of your core audience groups
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Build and grow franchises by aligning your strategy to the audiences that matter most
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Expand your portfolio by identifying where new channel opportunities lie
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Capture market share from competitors without cannibalising your existing content
Price & proposition testing
Segmentation is just the beginning. By combining it with proposition and price testing, we show you how to translate audience insight into action. This includes understanding:
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The unmet needs and pain points across different audience segments
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Which pricing structures will resonate most strongly with viewers
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Where your competitors are vulnerable, allowing you to target your activity effectively
Ongoing measurement and support
Success doesn’t stop at strategy. We track and measure performance over time, helping you adapt quickly as markets shift. And if your in-house research team is at capacity, we can provide flexible support — from short-term coverage to fully outsourced insight solutions.
With the right audience insight, you can move faster, target smarter and see a stronger return on your investment.
Get in touch to discuss how we can help you unlock the full potential of your TV and media strategy.
WORK WE’VE DONE
PORTFOLIO OPTIMISATION for discovery poland
Discovery Poland wanted to deepen its understanding of its audience as it explored acquiring channels outside its usual genres. Clusters delivered a comprehensive audience segmentation, providing the clarity and confidence needed to optimise its portfolio and move strategically into new markets.
COMPANIES WE'VE HELPED GROW
WHY CHOOSE US AS YOUR MARKET RESEARCH AGENCY?
We'll give you more accurate insights
We don’t rely on mainstream market tools, which only have an accuracy rate of around 70%. We have our own purpose-built audience analysis software, which gives us data that’s 98% accurate. So when you work with us you’ll know you’re basing high-stakes business decisions on consistent, reliable information.
We'll keep the focus on people
While our work is firmly rooted in data and analytics, we never forget that what we’re really studying is human behaviour. Every set of numbers is designed to reveal the reality of how people think, feel, and behave, and every insight we bring to you will directly affect how your customers interact with your brand.
We'll make it easy to take action
Our team all have in-house marketing or research experience, so we know exactly how you’ll need to apply our discoveries in your day-to-day work. Although our research is thorough, we don’t drown you in numbers. We interpret what we find and present you with strategic, practical insights you can put into action right away.
GET IN TOUCH
Email us: hello@clustersinsights.com
Call us: +44(0) 20 3950 6624
Find us: 85 Great Portland Street, First Floor, London, W1W 7LT
Tell us about your business
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