Advertisting testing & tracking

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Eye-catching design, clever video effects and snappy copy often grab the spotlight – but great advertising is as much about science as it is about art.

It’s not just how good an ad looks, but whether it reaches the right people, lands with the right message, and appears in the right channel at the right time. That’s where our advertising testing and tracking comes in.

We help you understand:

  • How your target audience really responds to a specific advert

  • Whether they recognise it – and can distinguish it from competitor ads

  • If it makes them more or less likely to buy from you, or recommend you to others

  • Which channels are giving you the strongest visibility and highest engagement

With our digital dashboard, you don’t have to wait for a report. You’ll see results quickly and easily, making it easy to refine creative, adjust messaging, or reassign budget to the best-performing ads and channels.

And because advertising never operates in isolation, we also offer brand tracking to show how campaigns are shaping wider perceptions of your brand over time.

Why work with Clusters for advertising tracking & testing?

 

  • Real-time dashboards so you can act fast and optimise campaigns quickly
  • Evidence-led insights that show whether your ads are delivering real impact
  • Independent expertise to cut through assumptions and focus on what works
  • Seamless link with brand tracking to understand both campaign and brand impact
  • A proven approach that ensures your ads don’t just look good, they perform

WORK WE’VE DONE

Advertising & brand opinion tracking study – Vision Express

In a competitive market, Vision Express needed reliable ongoing insight into customer perceptions. Since 2010, Clusters has run a regular brand and advertising tracking study.

Think our advertising tracking work sounds like just what you need?

We’d love to talk with you about how our insights could help your business grow.

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GET IN TOUCH

Email us: hello@clustersinsights.com

Call us: +44(0) 20 3950 6624

Find us: 85 Great Portland Street, First Floor, London, W1W 7LT

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