Retail & shopper research
At Clusters, we harness our extensive experience in the retail sector to deliver in-depth insights and strategic guidance to retail brands worldwide. Our bespoke market research solutions help retailers from small boutiques to multinational chains understand their market, innovate, and stay ahead of competitors.
Our experience
Vision Express
For 15 years Clusters conducted a regular brand and advertising tracking study to monitor optical consumers across the UK. This tracker was utilised by the Vision Express marketing team to aid strategic decisions and give a voice to optical customers. Over the years, Vision Express had benefited from an ever-growing rich dataset, which helped identify trends and prompt specific actions
Luxury boot retailer
We partnered with a leading wellington boots brand for a number of years to better understand the needs of shoppers who spend over £100 on a pair of wellington boots. The insights have been fundamental in shaping its proposition and strategy to bring in new customers, enabling the brand to launch new ranges and products.
Online furniture retailer
We carried out a customer segmentation for an online-only furniture retailer who was looking to better understand its current customers and broader target market. This included insights into how to optimise its product portfolio and make its brand positioning more compelling amongst the most valuable customer segments.
How we help retailers and brands
Shopping behaviour insights
Explore how consumers interact with your brand across different channels, understand their purchasing journey, and identify key touchpoints that influence buying decisions.
cUSTOMER SEGMENTATION
Gain a deeper understanding of your current and potential customer base by segmenting them based on their needs, motivations, barriers, psychographic, and behavioural criteria. This type of segmentation enables you to create targeted marketing strategies and personalised customer experiences, driving loyalty and sales.
nEW PRODUCT DEVELOPMENT
Before launching new products, we help you understand how they resonate with your target audience. Our product testing services range from concept testing and prototype feedback to packaging and price evaluations.
Brand tracking
Stay on top of brand health with continuous feedback on your brand’s performance, consumer loyalty, and brand equity across various market segments. This allows for timely adjustments in strategy to maintain a competitive edge
Our insights: What drives consumers to download a brand’s app?
While apps can enhance a consumer’s shopping experience through added security, rewards, and exclusive access, our latest insights show that brands need to develop their app around the specific motivations and barriers of their target audience. Not only this, but thorough pre-launch testing is essential to confirm that the features developed are the ones most likely to attract and retain users.
Companies we’ve helped grow
HEAR FROM HAPPY CLIENTS
WHY CHOOSE US AS YOUR MARKET RESEARCH AGENCY?
We'll give you more accurate insights
We don’t rely on mainstream market tools, which only have an accuracy rate of around 70%. We have our own purpose-built audience analysis software, which gives us data that’s 98% accurate. So when you work with us you’ll know you’re basing high-stakes business decisions on consistent, reliable information.
We'll keep the focus on people
While our work is firmly rooted in data and analytics, we never forget that what we’re really studying is human behaviour. Every set of numbers is designed to reveal the reality of how people think, feel, and behave, and every insight we bring to you will directly affect how your customers interact with your brand.
We'll make it easy to take action
Our team all have in-house marketing or research experience, so we know exactly how you’ll need to apply our discoveries in your day-to-day work. Although our research is thorough, we don’t drown you in numbers. We interpret what we find and present you with strategic, practical insights you can put into action right away.
GET IN TOUCH
Email us: hello@clustersinsights.com
Call us: +44(0) 20 3950 6624
Find us: 85 Great Portland Street, First Floor, London, W1W 7LT
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