When thinking about memorable adverts, we often think of those amusing or beautiful ads which are shared on social media and get millions of views on YouTube. Unfortunately, not every advertising campaign can win Cannes…
How many times have you used demographic data to segment and target different customer groups in a marketing campaign? While it is certainly fair to assume someone is going to behave in a certain way, based on factors…
Want to know what it is like working for a market research agency in the heart of London? Well, you’re in luck….
Brexit has turned the British political establishment on its head, and both major parties are deeply divided over the issue of the day: as of this morning, seven Labour MPs have split off from the main party to sit in…
The trouble with segmentation is that once you start looking, you’re faced with endless agencies claiming to offer it. But be wary, the world is littered with mediocre segmentations or worse.
For many businesses, grouping customers for targeting purposes simply means demographics: gender, age and so on. This provides neither an accurate nor a useful snapshot of the customer-types in your market as most buying…
Forget the Gogglebox visions of families and friends gathering around their television sets; when it comes to TV these days, it’s all about independent escapism. We recently conducted a study into TV viewing and found…
Over the past few years there has been much discussion over the ‘death of the TV’ linked to busier lives and in particular to increased use of different, especially mobile, viewing devices. Although individuals can now…
Identifying audience segments for better marketing targeting The first step to a successful marketing campaign begins with a thorough understanding of your audience. With that said, how many marketers are able to…