audience segmentation

23 June 2016

Who’s watching The Walking Dead anyway?

Identifying audience segments for better marketing targeting The first step to a successful marketing campaign begins with a thorough understanding of your audience. With that said, how many marketers are able to…

advertising audience insights audience segmentation

5 May 2016

How to create a disruptive business strategy

What does it mean having a disruptive business strategy? ‘Disruptive’ is a current buzzword that technologists and marketers use excessively.

audience insights audience segmentation audience targeting

15 April 2016

How your sales team can use segmentation

As the cliché goes, a great salesperson could sell ice to an Eskimo. But is that really effective as a sales strategy for your business?

audience insights audience segmentation audience targeting