As the autumn chill sets in and spooky season takes hold, audiences are immersing themselves in the much-anticipated seasonal cinema. From horror sequels to timeless autumn classics, the film industry’s autumn releases…
A robust social media strategy can help sports teams, athletes, and associated brands connect directly with fans and turn following sports into a more interactive experience. Our recent market research study shows that…
Tours by artists like Coldplay, Oasis, Kylie Minogue, and Taylor Swift are selling out stadiums and setting records , but buying tickets for in-demand concerts has become a frustrating and disappointing experience for…
The summer of 2024 has been a thrilling season for sports enthusiasts, with major international events such as the Olympics, Wimbledon, the Euros, the Grand Prix, and the Tour de France. These events dominated…
Amid the buzz of social media trends, it’s been hard to ignore the TikTok dubbed the " song of the summer ”, where a woman sings about her search for the perfect partner. She isn't just looking for any man – she wants…
Customer segmentation enables targeted marketing strategies that address the individual pain points, wants and needs of each group of customers (segment). This approach helps businesses to deliver more personalised and…
Our 2024 Media & Streaming infographic looks at trends within the global streaming video-on-demand market and how platforms can succeed in an increasingly saturated climate. Some key takeaways: The global content market…
The concept of health and wellness has been around for a long time. But, where it used to mean celebrity workout tapes, fad diets, and TV doctors analysing your bodily functions (You Are What You Eat!), it’s now a much…
Ulta Beauty generated $6m in sales and more than 30m product ‘try-ons’ using Snapchat’s AR-lenses. Luxsea utilised user generated content to triple their conversions.