In 2025, there's no denying that media consumption is at an all-time high. Yet, many brands and content creators are still measuring success using old metrics: hours watched, clicks, reach.
As the new year begins, one thing you can depend on is that people across the UK are resolving to lead healthier lifestyles. For many, this resolution also includes the intention to lose weight.
In recent years, social media has undergone a notable shift in user preferences, moving away from polished, aspirational content to favour more humorous and authentic styles. This transition reflects broader cultural and…
In the dynamic landscape of social media, trust in content remains a critical commodity. Our latest data reveals a stark paradox: while content on platforms like Facebook and X (formerly Twitter) shows closely aligned…
A robust social media strategy can help sports teams, athletes, and associated brands connect directly with fans and turn following sports into a more interactive experience. Our recent market research study shows that…
Over the past few years, the use of artificial intelligence has rapidly shifted from a futuristic concept to a routine part of our everyday lives, putting generative AI in the hands of regular people. Just last year, the…
Our 2024 Sustainability infographic explores consumer behaviour regarding sustainability and offers insights into how brands can strategically position themselves in response to escalating environmental concerns. Some…
In today’s dynamic world, the demand for cars is increasingly susceptible to changing consumer needs because of people's diverse and ever-changing lifestyles. Our latest research explores emerging trends in the consumer…
Triggered by the accelerated rise of new technologies, digitisation, automation and the emergence of new business models as a result of changing consumer preferences, the automotive industry is being revolutionised.…