In the dynamic landscape of social media, trust in content remains a critical commodity. Our latest data reveals a stark paradox: while content on platforms like Facebook and X (formerly Twitter) shows closely aligned…
A robust social media strategy can help sports teams, athletes, and associated brands connect directly with fans and turn following sports into a more interactive experience. Our recent market research study shows that…
Over the past few years, the use of artificial intelligence has rapidly shifted from a futuristic concept to a routine part of our everyday lives, putting generative AI in the hands of regular people. Just last year, the…
Our 2024 Sustainability infographic explores consumer behaviour regarding sustainability and offers insights into how brands can strategically position themselves in response to escalating environmental concerns. Some…
In today’s dynamic world, the demand for cars is increasingly susceptible to changing consumer needs because of people's diverse and ever-changing lifestyles. Our latest research explores emerging trends in the consumer…
Triggered by the accelerated rise of new technologies, digitisation, automation and the emergence of new business models as a result of changing consumer preferences, the automotive industry is being revolutionised.…
Sustainability is a hot topic across all industries, especially within the travel and tourism sector which accounts for an estimated 11% of total global emissions. Not only do governments put pressure on this sector to…
There is no doubt that the travel industry was greatly affected by COVID-19 shutdowns. But, the reopening of borders and mass vaccination efforts triggered a surge of optimism and spending amongst consumers.
Want to know what it is like working for a market research agency in the heart of London? Well, you’re in luck….