The summer of 2024 has been a thrilling season for sports enthusiasts, with major international events such as the Olympics, Wimbledon, the Euros, the Grand Prix, and the Tour de France. These events dominated…
Amid the buzz of social media trends, it’s been hard to ignore the TikTok dubbed the " song of the summer ”, where a woman sings about her search for the perfect partner. She isn't just looking for any man – she wants…
Customer segmentation enables targeted marketing strategies that address the individual pain points, wants and needs of each group of customers (segment). This approach helps businesses to deliver more personalised and…
Our 2024 Sustainability infographic explores consumer behaviour regarding sustainability and offers insights into how brands can strategically position themselves in response to escalating environmental concerns. Some…
Over the past year, widespread public accessibility to generative Artificial Intelligence (gen AI) programs such as ChatGPT and Bard have made frequent headlines. This raises important questions about the full extent of…
Rising inflation is creating increased levels of polarisation between high and low incomes, affecting consumer confidence and the way we shop. Purchasing habits, needs and priorities are shifting, dividing the consumer…
Ulta Beauty generated $6m in sales and more than 30m product ‘try-ons’ using Snapchat’s AR-lenses. Luxsea utilised user generated content to triple their conversions.
Ecommerce has seen explosive growth in recent years, fast-tracked as a result of the global pandemic. According to a report by McKinsey, the growth we expected to see over a period of 10 years was achieved within the…
In today’s dynamic world, the demand for cars is increasingly susceptible to changing consumer needs because of people's diverse and ever-changing lifestyles. Our latest research explores emerging trends in the consumer…