Sustainability is a hot topic across all industries, especially within the travel and tourism sector which accounts for an estimated 11% of total global emissions. Not only do governments put pressure on this sector to…
Our previous article covered some general insights into how UK consumers are responding to travel and holidaymaking post-pandemic , but mid cost-of-living crisis. Here, we explore the importance of customer segmentation…
There is no doubt that the travel industry was greatly affected by COVID-19 shutdowns. But, the reopening of borders and mass vaccination efforts triggered a surge of optimism and spending amongst consumers.
Most businesses tend to believe they have a fairly good idea of their market. After all, it’s natural to conceive a product, service or business idea with an underlying concept of who might be interested in it.
Why is customer segmentation important? Aside from those who work within market research, many people see customer segmentation as rather dry and complex.
Unrivalled networking opportunities, career development and improved professional status are just some of the reasons why people join a professional body. Simply being part of an association can boost client…
How to Increase Student Enrolment With Segmentation Higher Education, like every other sector, has been dramatically affected by Covid-19. Every aspect, from marketing to learning format and student accommodation, has…
We all know that marketing is a broad discipline, demanding both creativity and an eye for numbers. Yet even those who are more comfortable with the latter are sometimes daunted by the use of data science in digital…
In an increasingly global and competitive marketplace, no business can afford to ignore data about their customers. The growth of information technology has transformed market research, with a growing number of…