All companies need to understand their target customers in order to refine their marketing strategies and enhance the customer experience. Having a broad reach can be great for brand awareness but can lead to a loss of…
Consumers are taking health matters into their own hands, with a growing market in holistic healthcare buoyed up by thousands of health and fitness enthusiasts on social media. The vitamin, mineral and supplement market…
Once the lively epicentre of every town and city, the UK high street has fallen on harder times. Rising costs of maintaining a retail space, combined with changing consumer habits and preferences has left many premises…
As the new year begins, one thing you can depend on is that people across the UK are resolving to lead healthier lifestyles. For many, this resolution also includes the intention to lose weight.
With 2025 now underway, it’s the perfect time for organisations to refine their research plans for the year ahead. Rapid digital transformation has cemented data analytics as a cornerstone of modern research, with…
Having an in-depth understanding of consumer behaviour and market dynamics is essential for any retail brand, whether you’re looking to grow share, expand into a new vertical, or simply focus on customer retention.…
During economic downturns, products and services that provide comfort and escapism - like chocolate - tend to perform well. Could entertainment subscriptions be our newest version of “escapism chocolate”?
Truly understanding your customer base provides you with the opportunity to not only successfully grow your business but get ahead of competitors too. One of the most effective ways of doing this is through market…
When it comes to luxury cars, a brand’s emblem is more than just a badge - it's a symbol of prestige, performance, and heritage. So, when Jaguar recently unveiled its latest rebrand , it wasn’t just the logo that…