We have extensive experience supporting higher education organisations and professional bodies with research that helps leadership teams better understand their audiences, strengthen their offers and make confident, evidence-led strategic decisions.
At Clusters, we harness our extensive experience in the retail sector to deliver in-depth insights and strategic guidance to retail brands worldwide. Our bespoke market research solutions help retailers from small boutiques to multinational chains understand their market, innovate, and stay ahead of competitors.
Tracking
Vision Express
For 15 years Clusters conducted a regular brand and advertising tracking study to monitor optical consumers across the UK. This tracker was utilised by the Vision Express marketing team to aid strategic decisions and give a voice to optical customers. Over the years, Vision Express had benefited from an ever-growing rich dataset, which helped identify trends and prompt specific actions
Proposition
Luxury boot retailer
We partnered with a leading wellington boots brand for a number of years to better understand the needs of shoppers who spend over £100 on a pair of wellington boots. The insights have been fundamental in shaping its proposition and strategy to bring in new customers, enabling the brand to launch new ranges and products.
Segmentation
Online furniture retailer
We carried out a customer segmentation for an online-only furniture retailer who was looking to better understand its current customers and broader target market. This included insights into how to optimise its product portfolio and make its brand positioning more compelling amongst the most valuable customer segments.
Shopping behaviour insights
Explore how consumers interact with your brand across different channels, understand their purchasing journey, and identify key touchpoints that influence buying decisions.
Customer segmentation
Gain a deeper understanding of your current and potential customer base by segmenting them based on their needs, motivations, barriers, psychographic, and behavioural criteria. This type of segmentation enables you to create targeted marketing strategies and personalised customer experiences, driving loyalty and sales.
New product development
Before launching new products, we help you understand how they resonate with your target audience. Our product testing services range from concept testing and prototype feedback to packaging and price evaluations.
Brand tracking
Stay on top of brand health with continuous feedback on your brand’s performance, consumer loyalty, and brand equity across various market segments. This allows for timely adjustments in strategy to maintain a competitive edge
Tell us about your business
Turn shopper insight into retail growth
Whether you’re refining your proposition, optimising your product portfolio or strengthening brand loyalty, the right insight helps you make smarter retail decisions. Speak to our team about how shopper research can help you understand customer behaviour, identify growth opportunities and turn insight into action across every channel.
Quayside Clothing: Scoping the market
Simon Turner, Marketing Manager at Quayside Clothing
Read the case study
How can market research help you understand why customers are leaving?
Losing customers is an inevitable part of running a business, but when more customers start leaving than expected, or retention becomes a growing concern, understanding why is essential.
Is AI about to change back-to-school shopping?
Every August, many retailers prepare for one of the biggest moments in their calendar. Parents begin buying uniforms, stationery, shoes, backpacks, lunchboxes, and technology, while brands compete to be found first when shoppers start searching.
“We think our customers want…” – a familiar phrase in client meetings
Most of the clients we work with have ideas about what their customers value, what's likely to encourage someone to buy and where the biggest opportunities for growth are. These early conversations are often one of the most valuable parts of any new project, as it helps set the context for our project team.
When should you conduct market research?
Many businesses associate market research with launching a new product or service, but in reality, it can provide value at every stage of a business' journey.