If you’ve spent any time on LinkedIn lately, you might have noticed that a lot of organisations suddenly seem to be “AI-first”. We can see universities launching AI degrees, tech companies weaving AI into their value propositions, and professional bodies talking about how AI will reshape entire industries.
Most businesses know their costs, understand their margins and have a sense of what competitors are charging, yet pricing still ends up being one of the most debated and uncomfortable parts of launching or refining a product or service.
“Brand love” is a phrase that comes up a lot in marketing when talking about consumer loyalty. It’s the idea that if customers feel strongly about your brand, they’ll keep coming back. However, when you look at how people actually behave, loyalty isn’t as simple as just loving a brand.
In B2B markets, it’s easy to assume that most buyers are broadly similar. After all, they’re all businesses, they all want their payments to work reliably, and they all talk about security, efficiency and value in a similar way.
Most consumer research still treats behaviour as something that happens at the level of the individual. We ask people what they buy, what they intend to do, and how they feel about brands.
If you’ve put chocolate on your Christmas list this year, you might want to double-check what you’re actually asking for. Some of Britain’s classic favourites – including Penguin, Club and Toffee Crisp – can no longer be…
Quantitative research can transform how organisations understand their markets. It provides scale, identifies patterns, and helps teams prioritise where to invest.
If you’ve walked past your local WHSmith recently, you might have spotted a new name above the door: TGJones. Naturally, customers are now left wondering: “Who exactly is TG Jones, and what’s he got to do with my meal…
If you’ve been anywhere near TikTok, Instagram or even a recent UK arena, you might have noticed thousands of fans donning bald caps, aviator sunglasses and suits; all emulating the one and only Mr Worldwide – Pitbull.…