Rising inflation is creating increased levels of polarisation between high and low incomes, affecting consumer confidence and the way we shop. Purchasing habits, needs and priorities are shifting, dividing the consumer…
Ecommerce has seen explosive growth in recent years, fast-tracked as a result of the global pandemic. According to a report by McKinsey, the growth we expected to see over a period of 10 years was achieved within the…
Our previous article covered some general insights into how UK consumers are responding to travel and holidaymaking post-pandemic , but mid cost-of-living crisis. Here, we explore the importance of customer segmentation…
There is nothing quite like seeing pictures from a friend or family member’s cruise holiday to inspire someone to book a break of their own. Word of mouth marketing like this has always been essential for the travel…
The trouble with segmentation is that once you start looking, you’re faced with endless agencies claiming to offer it. But be wary, the world is littered with mediocre segmentations or worse.