During economic downturns, products and services that provide comfort and escapism - like chocolate - tend to perform well. Could entertainment subscriptions be our newest version of “escapism chocolate”?
What is market research? Market research is a crucial process that many businesses use to gather, analyse, and interpret data about their market environment.
Despite many of us feeling like our smartphones are almost glued to our hands, most UK consumers still avoid them when purchasing certain items. For many, the small screen does not provide the necessary clarity and…
As the autumn chill sets in and spooky season takes hold, audiences are immersing themselves in the much-anticipated seasonal cinema. From horror sequels to timeless autumn classics, the film industry’s autumn releases…
A robust social media strategy can help sports teams, athletes, and associated brands connect directly with fans and turn following sports into a more interactive experience. Our recent market research study shows that…
Brat summer , the viral trend originated by British pop star Charli XCX, ended abruptly in early September when she tweeted , “goodbye forever brat summer.” Now that brat summer is over, what’s next for autumn? More…
The summer of 2024 has been a thrilling season for sports enthusiasts, with major international events such as the Olympics, Wimbledon, the Euros, the Grand Prix, and the Tour de France. These events dominated…
Customer segmentation enables targeted marketing strategies that address the individual pain points, wants and needs of each group of customers (segment). This approach helps businesses to deliver more personalised and…
Our 2024 Sustainability infographic explores consumer behaviour regarding sustainability and offers insights into how brands can strategically position themselves in response to escalating environmental concerns. Some…