Most businesses know their costs, understand their margins and have a sense of what competitors are charging, yet pricing still ends up being one of the most debated and uncomfortable parts of launching or refining a product or service.
Most consumer research still treats behaviour as something that happens at the level of the individual. We ask people what they buy, what they intend to do, and how they feel about brands.
The finale of the BBC’s Celebrity Traitors delivered an incredible result for linear television. Averaging 11.1 million viewers , and peaking at 12 million, it had the biggest overnight audience across the entire market…
Launching a new product or service is rarely straightforward. The statistics aren’t pretty; only 55% of product launches happen on schedule, while 45% are delayed by at least a month, according to a 2019 Gartner survey .
With people in the UK set to make over 92 million outbound trips across 2025 , the travel industry shows no sign of slowing down. Yet there is one thing we can be certain of; travel is never one-size-fits-all.
For years, Topshop was one of the best known names on the British high street. At its height, it had more than 500 stores in 58 countries, including the famous Oxford Street flagship which spanned 90,000 square feet and…
Meal kits have shifted from being a lockdown novelty to a mainstay in many modern households. Whether it’s a speedy dinner from HelloFresh, plant-rich menus from Green Chef, or family-friendly recipes from Gousto, the…
Jet2’s slogan “Nothing beats a Jet2 holiday” which first launched in December 2022 was originally intended to make you think of carefree sunshine and idyllic escapes. But this summer, something unexpected happened.
You’ve identified that your business could benefit from a customer segmentation, congratulations on taking the first step to more effective marketing campaigns and better resource allocation! However, it is all too easy…