Black Friday has traditionally been positioned as a single, high-intensity moment in the retail calendar. Yet the latest data shows that the event has matured into something rather more measured.
We know from speaking with our clients that marketing teams are under pressure to deliver answers quickly; budgets are tighter, and timelines that used to stretch over months are now measured in weeks. Yet the need for…
The much anticipated John Lewis Christmas advert launched this week and many have declared it now ‘officially ok to talk about Christmas’. We’ve watched the new ad and, like many others, we had two reactions.
Most businesses like to think they know their market. After all, every new product or service is built on some understanding of who it’s for – a gut feeling, a sales lead, or years of experience.
Launching a new product or service is rarely straightforward. The statistics aren’t pretty; only 55% of product launches happen on schedule, while 45% are delayed by at least a month, according to a 2019 Gartner survey .
Over the past decade, Halloween has transformed from a modest occasion in the UK into a major seasonal event. No longer just a chance for children to knock on doors for sweets, it has become a key moment on the retail…
When people think of market research, they often imagine consumer surveys about everyday purchases – food, fashion, technology, or leisure activities. While that’s an important part of the industry, business-to-business…
A recent article has shone a light on a fundamental shift in how people access and act on information, and how AI is changing consumer behaviour when it comes to search. At Clusters, we’ve been following this shift…
Watch the video below to see how we help brands find their optimal price. Setting the right price is one of the most important commercial decisions any business can make.