With people in the UK set to make over 92 million outbound trips across 2025 , the travel industry shows no sign of slowing down. Yet there is one thing we can be certain of; travel is never one-size-fits-all.
Customer segmentation in marketing is the process of dividing your audience into smaller groups based on shared characteristics, behaviours, or needs. By doing this, businesses can target the right people with the right…
For years, Topshop was one of the best known names on the British high street. At its height, it had more than 500 stores in 58 countries, including the famous Oxford Street flagship which spanned 90,000 square feet and…
What is customer journey mapping? Customer journey mapping is the process of visualising every step a customer takes when interacting with your brand, from first awareness to long-term loyalty.
Meal kits have shifted from being a lockdown novelty to a mainstay in many modern households. Whether it’s a speedy dinner from HelloFresh, plant-rich menus from Green Chef, or family-friendly recipes from Gousto, the…
Understanding what your customers truly want can make the difference between success and stagnation. Market research empowers businesses to navigate the complexities of consumer behaviour, guiding strategic decisions and…
Jet2’s slogan “Nothing beats a Jet2 holiday” which first launched in December 2022 was originally intended to make you think of carefree sunshine and idyllic escapes. But this summer, something unexpected happened.
A £3 pastry, an extremely expensive smoothie, a scented candle you didn’t need, but definitely wanted – these small purchases, spontaneous and emotionally charged, are fuelling what’s become known as little treat culture…
A recent article by LBBOnline exploring the missteps of FIFA’s new Club World Cup offered an insightful view into how even the biggest brands can get it wrong when they forget their audience. The event may have been…