Over the past decade, Halloween has transformed from a modest occasion in the UK into a major seasonal event. No longer just a chance for children to knock on doors for sweets, it has become a key moment on the retail…
Every year, brands invest millions into advertising campaigns designed to grab attention, spark emotion, and ultimately drive sales. Some succeed spectacularly – becoming cultural talking points that boost both brand…
Skycards, a mobile game from Flightrader , launched initially in December 2024 and quickly built a loyal following. The concept was refreshingly simple: track real aircraft, add them to your collection, and enjoy the…
When people think of market research, they often imagine consumer surveys about everyday purchases – food, fashion, technology, or leisure activities. While that’s an important part of the industry, business-to-business…
A recent article has shone a light on a fundamental shift in how people access and act on information, and how AI is changing consumer behaviour when it comes to search. At Clusters, we’ve been following this shift…
Watch the video below to see how we help brands find their optimal price. Setting the right price is one of the most important commercial decisions any business can make.
With people in the UK set to make over 92 million outbound trips across 2025 , the travel industry shows no sign of slowing down. Yet there is one thing we can be certain of; travel is never one-size-fits-all.
Customer segmentation in marketing is the process of dividing your audience into smaller groups based on shared characteristics, behaviours, or needs. By doing this, businesses can target the right people with the right…
For years, Topshop was one of the best known names on the British high street. At its height, it had more than 500 stores in 58 countries, including the famous Oxford Street flagship which spanned 90,000 square feet and…