When people think of market research, they often imagine consumer surveys about everyday purchases – food, fashion, technology, or leisure activities. While that’s an important part of the industry, business-to-business…
With people in the UK set to make over 92 million outbound trips across 2025 , the travel industry shows no sign of slowing down. Yet there is one thing we can be certain of; travel is never one-size-fits-all.
Customer segmentation in marketing is the process of dividing your audience into smaller groups based on shared characteristics, behaviours, or needs. By doing this, businesses can target the right people with the right…
What is customer journey mapping? Customer journey mapping is the process of visualising every step a customer takes when interacting with your brand, from first awareness to long-term loyalty.
Meal kits have shifted from being a lockdown novelty to a mainstay in many modern households. Whether it’s a speedy dinner from HelloFresh, plant-rich menus from Green Chef, or family-friendly recipes from Gousto, the…
Understanding what your customers truly want can make the difference between success and stagnation. Market research empowers businesses to navigate the complexities of consumer behaviour, guiding strategic decisions and…
In 2025, there's no denying that media consumption is at an all-time high. Yet, many brands and content creators are still measuring success using old metrics: hours watched, clicks, reach.
A recent article by LBBOnline exploring the missteps of FIFA’s new Club World Cup offered an insightful view into how even the biggest brands can get it wrong when they forget their audience. The event may have been…
In B2B sales, guesswork doesn’t always cut it. The strongest sales teams aren’t just persuasive, they know their audience inside out.