Discussions around consumer behaviour always tend to position price as the dominant factor in decision-making. Particularly during periods of economic pressure, the assumption is usually that people will always move towards the cheapest option available.
For years, most conversations around AI have focused on productivity; how quickly it can generate content, automate tasks or answer questions. What’s becoming more interesting now is how AI is starting to influence consumer decision-making itself.
It’s a common assumption that if a better product or service exists, customers will naturally move towards it. Yet in practice, that rarely happens as easily as expected.
