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6 August 2026

“We think our customers want…” – a familiar phrase in client meetings

Most of the clients we work with have ideas about what their customers value, what's likely to encourage someone to buy and where the biggest opportunities for growth are. These early conversations are often one of the most valuable parts of any new project, as it helps set the context for our project team.

agency management audience insights behavioural insights

30 July 2026

How much does market research cost?

One of the first questions businesses ask when considering market research is: "How much is this going to cost?"

agency management audience insights consumer insights

30 July 2026

Why your next business decision shouldn’t rely on gut instinct

Most business leaders would agree that making decisions based on evidence is better than relying on instinct alone. Yet, when it comes to launching a new product, changing prices or investing in marketing, gut feel still plays a surprisingly large role.

audience insights behavioural insights brand strategy