Understand your target market
Understanding your market is all about answering two questions precisely and based on hard evidence:
- Who to target? Who will respond positively to my proposition? Therefore, who is most likely to deliver profit and growth?
- How to target them? How to interest and engage them? How to convince them to buy and use my brand, product or service? Where to find them?
Clusters can help you answer these questions in a way which will allow you to: extract greater value from your existing consumers, take share from your competitors, and reach new customers more effectively and efficiently.
As a result you’ll grow faster and get a better, quicker return on the time, money, people and effort you invest.