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If your business wants to get into a new market, or offer a new product in the same market, you’ve got to start by understanding the landscape.

Our detailed market scoping work focuses on helping you understand the two groups who will have the biggest impact on your success – the people who might buy from you, and the competitors who might stop those people buying from you.

So we start o by identifying key customer groups in your market and getting to know them. We take time to understand what they’re looking for and why, which of their needs are being met and by who, and what factors influence and motivate their purchases.

We then give you a comprehensive competitor map. This highlights key players in the market – including direct and indirect competitors – and lays out their oer, positioning, market share, and any opportunities they’re missing.