Service page

If your business wants to get into a new market, or offer a new product in the same market, you’ve got to start by understanding the landscape.

Our detailed market scoping work focuses on helping you understand the two groups who will have the biggest impact on your success – the people who might buy from you, and the competitors who might stop those people buying from you.

So we start o by identifying key customer groups in your market and getting to know them. We take time to understand what they’re looking for and why, which of their needs are being met and by who, and what factors influence and motivate their purchases.

We then give you a comprehensive competitor map. This highlights key players in the market – including direct and indirect competitors – and lays out their oer, positioning, market share, and any opportunities they’re missing.

Our market scoping work helps you answer questions like:

  • Which customer groups will be most receptive to our offer?
  • What customer needs aren’t currently being met?
  • Where are the gaps in the market?
  • Who are our biggest competitors, and why?
  • What might make a customer switch from a competitor to us?

Once you know the answers, you can develop your product, service, or brand to meet the needs of the customers you’re most keen to attract – stealing market share from your competitors and becoming unchallenged leaders in your field.


Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla.

Think our market scoping work sounds like just what you need?

We’d love to talk with you about how our market scoping could help your business grow.



Email us:

Call us: +44(0) 20 3950 6624

Find us: 85 Great Portland Street, First Floor, London, W1W 7LT

Tell us about your business

Privacy Policy Copyright Clusters Limited 2024. Clusters Limited, 85 Great Portland Street, First Floor, London, W1W 7LT. Registered in England and Wales. No. 5716244