cUSTOMEr Segmentation

Understand Your Customers. Transform Your Marketing.

Standard demographics only scratch the surface. Our bespoke segmentation approach focuses not just on who your customers are but on what drives their decisions. We uncover the mindsets, motivations, and barriers that shape behaviour – ensuring you connect with your audience in the most meaningful way.

At the heart of this is HuPa, our cutting-edge segmentation tool:

    • 98% accuracy – far beyond the industry standard
    • Proven results in 30+ countries across diverse industries
    • Insights that drive tailored campaigns and maximise ROI

    • Get in touch today

    Landing page form
    Sign up for our newsletter?

    HEAR FROM HAPPY CLIENTS

    BP Marine Fuel testimonial

    “Clusters played a critical role in the development and implementation of our customer-driven strategy. We had our most profitable year ever, growing margins by 50% and delivering 4x the plan. The volume through the two key high value segments as identified by Clusters were grown by 42% and 30% respectively. This is segmentation in operation driving the performance of the business.”

     

    Richard Durant, Head of Marketing & Product Development at BP Marine Fuel

    Quayside Clothing testimonial

    “The market intelligence provided by Clusters has provided the foundation for our growth. Since using the Clusters data we’ve seen a 60 to 80% increase in revenues.”

     

    Simon Turner, Marketing Manager, Quayside Clothing

    Companies we’ve helped grow

    vision-express
    bbc
    quikfit
    discovery-network
    rnib

    WHY CHOOSE US AS YOUR MARKET RESEARCH AGENCY?

    We'll give you more accurate insights

    We don’t rely on mainstream market tools, which only have an accuracy rate of around 70%. We have our own purpose-built audience analysis software, which gives us data that’s 98% accurate. So when you work with us you’ll know you’re basing high-stakes business decisions on consistent, reliable information.

    We'll keep the focus on people

    While our work is firmly rooted in data and analytics, we never forget that what we’re really studying is human behaviour. Every set of numbers is designed to reveal the reality of how people think, feel, and behave, and every insight we bring to you will directly affect how your customers interact with your brand.

    We'll make it easy to take action

    Our team all have in-house marketing or research experience, so we know exactly how you’ll need to apply our discoveries in your day-to-day work. Although our research is thorough, we don’t drown you in numbers. We interpret what we find and present you with strategic, practical insights you can put into action right away.

    clusters-logo-footer

    GET IN TOUCH

    Email us: hello@clustersinsights.com

    Call us: +44(0) 20 3950 6624

    Find us: 85 Great Portland Street, First Floor, London, W1W 7LT

    Tell us about your business

    Contact Us

    Privacy Policy Copyright Clusters Limited 2024. Clusters Limited, 85 Great Portland Street, First Floor, London, W1W 7LT. Registered in England and Wales. No. 5716244

    Consent Preferences