Senior management team

Clusters : David Hulbert

David Hulbert

Chief Executive

Dissatisfied with the flaws in current techniques, David co-authored our exclusive software and, together with superlative business acumen, brings incomparable analytics expertise to Clusters.

Armed with a First in Pure Mathematics from Cambridge and an MBA from Stanford, David evolved from marketing at Unilever, consultancy at McKinsey to spearheading $1.6b turnover as President of The Walt Disney Company’s International TV division. Alongside his role at Clusters, David leads Ravensbeck, the media industry experts.

Outside of work, David enjoys playing golf – although he still classes himself as a bit of a beginner!

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Clusters : Chris Cowan

Chris Cowan

Managing Director

As Managing Director and co-founder of Clusters, Chris’s role has always been the voice of the dubious client asking “so what?”. His job is to make sure we can answer that question, so that our projects positively and practically influence our clients’ business direction and success.

Previously, Chris spent 25 years as a client, mostly in international blue chip brand marketing for Unilever, Duracell, The Walt Disney Company and Sky.

Outside of the office, Chris is a music geek who still goes to concerts he’s way too old for, and more domestically enjoys experimenting in the kitchen.

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Clusters : Phu Truong

Phu Truong


Phu is a Director of Clusters with over 40 segmentation projects and over 10 years of TV research experience. He is a skilled project manager, specialising in quantitative research, advanced analytics and dashboard design. He brings a particular advantage to engagements in his native China, and Taiwan.

Before Clusters, Phu spent a decade in the research department at The Walt Disney Company where his achievements include developing a global test to support $20m commissioning decisions.

Phu has a keen interest in technology and enjoys playing badminton in his spare time.

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Clusters : Louise Altman

Louise Altman

Head of Marketing

Louise manages Clusters’ sales and marketing, ensuring that Clusters continues to grow as a business, and increasing our awareness in the market.

Having worked within B2B Marketing for over seven years, Louise brings experience from the market research sector, as well as the energy and optical markets. She holds a degree in Marketing from the University of Liverpool.

In her spare time, Louise can be found planning trips abroad or exploring London’s endless restaurants with friends.

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Clusters : Will Neville

Will Neville

Head of Media Research

Will is a Certified Member of the Market Research Society and manages Clusters’ quantitative research projects hands-on across multiple sectors including media, entertainment and FMCG.

Before Clusters, Will spent a decade in the research department at The Walt Disney Company before acting as Sony Business Europe’s first ever research specialist. He then crossed over into the agency world, and now has more than 14 years’ experience on this side of the fence.

A Liverpool FC season ticket holder and a keen music lover, Will enjoys relaxing with a real ale and good curry!

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Clusters : Tim Richards

Tim Richards


As Chairman Tim’s role is to give impartial advice on how to keep improving Clusters.

Tim has spent the last 25 years in blue chip global media businesses such as The Walt Disney Company and smaller private equity-funded ventures and start-ups. He is an acknowledged expert on business operations and practices, and is a member of the Accenture Global Convergence Forum Executive Advisory Board.

Outside of work, Tim enjoys spending time with his wife and four children, riding his motorcycle and taking trips to the theatre.

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Clusters : Ruth Raunkiaer

Ruth Raunkiaer


Ruth is a co-founder of Clusters and was Chairman from its start in 2006 until 2012.

An entrepreneur from an early age, Ruth set up her first business (a successful foreign language advertising agency) while still an undergraduate at the University of Copenhagen. Following this, Ruth has built up an extensive track record of helping companies grow quickly and profitably by identifying and focusing on their core business segments. She has worked with a wide range of companies, including Pret a Manger, Autoglass and AGB (now part of Taylor Nelson Sofres).

In her spare time, Ruth likes to visit art galleries and go to classical concerts – when she’s not at home knitting, reading or gardening.

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