Those who hand out the highest number of recommendations are the least influential

Clusters : Louise Altman Louise Altman, August 3rd 2017 Marketing News
Travel segmentation

There is nothing quite like seeing pictures from a friend or family member’s cruise holiday to inspire someone to book a break of their own. Word of mouth marketing like this has always been essential for the travel industry – but in today’s digital world, it has been given a …

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TV viewers prefer to watch alone

Clusters : Louise Altman Louise Altman, January 6th 2017 B2C Marketing News TV & media

Forget the Gogglebox visions of families and friends gathering around their television sets; when it comes to TV these days, it’s all about independent escapism. We recently conducted a study into TV viewing and found that 48% of viewers choose to watch TV alone, rather than with others. According to …

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Read our new case study: Institute of Directors

Clusters : Louise Altman Louise Altman, November 1st 2016 Marketing News

Due to growing competition, Institute of Directors (IoD) wanted to look into how they could attract new members and grow their business. They had already devised three different membership packages and wanted to find out how attractive these were to both existing and potential members, and whether they needed refining.

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