Those who hand out the highest number of recommendations are the least influential

TEST

Those who hand out the highest number of recommendations are the least influential

Clusters : Louise Altman Louise Altman, August 3rd 2017
Travel segmentation

There is nothing quite like seeing pictures from a friend or family member’s cruise holiday to inspire someone to book a break of their own. Word of mouth marketing like this has always been essential for the travel industry – but in today’s digital world, it has been given a …

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