Quantitive Research Tips For 2019

Jonathon Solomon : Guest blogger for Clusters Jonathan Solomon, January 1st 2019 B2B B2C Marketing
Quantitative-market-research-tips

Guest blogger, Jonathan Solomon: There are probably three truths I have picked up about quantitative research studies over the years, especially in comparison to qualitative studies: Firstly, you need to talk to a lot of people which can make quantitative studies expensive. Secondly, they take longer to set up as …

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Tracking studies in market research

Jonathon Solomon : Guest blogger for Clusters Jonathan Solomon, January 1st 2019 B2B B2C Marketing Segmentation
Tracking study

Guest blogger Jonathan Solomon explains how a tracker study’s purpose is to track information over time, generating an ongoing measure, enabling the identification of trends and comparisons, spikes and dips (versus competitors, versus last month, last year etc…). Running a tracker keeps your finger on the pulse of all sorts …

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Those who hand out the highest number of recommendations are the least influential

Clusters : Louise Altman Louise Altman, August 3rd 2017 Marketing News
Travel segmentation

There is nothing quite like seeing pictures from a friend or family member’s cruise holiday to inspire someone to book a break of their own. Word of mouth marketing like this has always been essential for the travel industry – but in today’s digital world, it has been given a …

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