Stop guessing. Start making confident decisions.

We help broadcasters and media brands understand how audiences watch, choose and stay loyal, supporting decisions around segmentation, channel positioning, scheduling, portfolio strategy and marketing. Our work includes MBC Group, Discovery Poland, Chello Multicanal and Turner, with results including a 25% audience share increase for MBC and 10% portfolio share growth for Chello.

Retail research has to move quickly from insight to action. We help brands understand shopper behaviour, proposition strength, customer segments, product opportunities and brand performance across channels. Our work includes a 15-year brand and advertising tracker for Vision Express, alongside market intelligence for Quayside Clothing that helped sharpen positioning and contributed to a reported 60–80% increase in revenues.

We help travel and leisure brands understand traveller segments, booking journeys, product expectations and growth opportunities. Our work includes segmentation for a leading international cruise brand across the UK and Germany, as well as research into holiday activity booking behaviour that supported an app later used by over 1 million people.

Financial services and insurance brands often need to overcome low engagement, low trust and strong incumbent competition. We supported FWD from its early growth across Asia, using multi-market segmentation to identify receptive audiences, shape a distinctive proposition and guide market entry. FWD became a top-five most considered brand in Hong Kong within its first year and entered eight markets in its first four years.

B2B and industrial markets are often shaped by technical requirements, commercial risk and multi-stakeholder decision-making. We help organisations understand buyer needs, segment value, strengthen propositions and focus growth activity. BP Marine Fuel is a strong example here, with its segmentation work linked to its most profitable year, 50% margin growth and delivery at four times the original plan.

Education and professional bodies need to understand what makes people engage, join, renew and perceive value over time. We support organisations with audience segmentation, brand tracking, proposition testing and pricing research. For the Institute of Directors, our work helped test membership propositions and price points, contributing to the launch of IoD Advance and giving the team clearer evidence around member value.

Automotive research needs to reflect long decision cycles, practical needs, trust and service expectations. We help clients understand customer segments, garage networks, aftercare behaviour, product opportunities and European market potential. Our work includes European Tyre Limited, where customised segment questions became part of ongoing market surveys, and a segment-driven growth strategy for a leading automotive parts and accessories retailer.

Digital experiences need to work for real users, not just internal stakeholders. We combine usability testing with audience insight to uncover friction, validate features and prioritise improvements by commercial value. Our work includes testing four health and wellbeing app concepts before launch, helping identify which propositions had the strongest potential to reach and engage the right audiences.