Our brand tracking will help you find out if your customers see your business in the way you’d like them to. Using a mix of lifelogging techniques and regular consumer surveys (which we can run over periods of months or even years), we explore people’s awareness of and attitudes towards both your category and specific brand.
We measure against key attributes that are core to your business – like whether people trust you, if they feel you offer good value for money, or if they think your products are high quality. We find out how recent advertising, events, or media attention have affected customer opinion. We also uncover how people feel about your brand in relation to your competitors. Our purpose-built customer segmentation tool, HuPa, can be useful here too. It can show you how different groups view your brand, understanding which parts of your audience offer the strongest opportunities and which ones need more investment.
With data from both existing and potential customers, our brand health analysis helps you keep people loyal, win back lapsed customers, and gain new business.