Brand strategy development
Track and refine your strategy
Satisfy more customers by lining up perception and reality
Do your customers see your business in the way you’d like them to? Our brand tracking will help you find out. Using a mix of lifelogging techniques and consumer surveys, we explore people’s awareness of and attitudes towards your category and specific brand.
We measure against key attributes that are core to your business – like whether people trust you, if they feel you offer good value for money, or if they think your products are high quality. We can also uncover how people feel about your brand in relation to your competitors. This gives you vital insight into the products, services, and messages that will best help you grow your market share. Our purpose-built customer segmentation tool, HuPa, can be useful here too. It can show you how different groups view your brand, understanding which ones offer the strongest opportunities and which ones need more investment.
With data from both existing and potential customers, our brand health analysis helps you keep people loyal, win back lapsed customers, and gain new business.
Influence more customers by listening and responding to them
If you’re planning an advertising campaign you need to be confident that the investment will boost your business. Whether you’re new to the market and need to grow awareness, or an established brand looking to grow your customer base, how can you be sure that your marketing is effective?
Our ad tracking will tell you what kind of impact your campaign is having in real time. We can find out what your target audience think about a specific advert, whether they recognise it and can distinguish it from a competitor ad, whether it makes them more or less likely to buy from you, and whether it makes them more or less likely to recommend your product. We can also identify the channels where your campaign is getting the most visibility and the highest responses.
Our digital dashboard means you don’t have to wait for a formal feedback presentation – you’ll get live data as we track it. This makes it easy to tweak messaging or design, plan new activities to capitalise on high areas of interest, or reassign budget to the best performing ads and channels.
Companies we’ve helped grow
Customer Segmentation FAQs
What is customer segmentation?
Customer segmentation is a way of refining your customer base into smaller groups, based on a set of shared characteristics. These shared characteristics may include a range of attitudes, perceptions, and influences. You can use this information to create highly targeted marketing campaigns, sales strategies, and sell to specific audiences more effectively.
How can customer segmentation help my business?
There are many benefits to breaking down your customer base into similar groups for targeted marketing and sales strategies. Especially when this is outsourced to a specialist segmentation agency such as Clusters. Ultimately, customer segmentation results in more effective marketing and business growth. The insights that you gain will help you to answer key questions such as:
- Will a particular group respond positively to an offer?
- Which groups will deliver the most profit and growth?
- Where can we find them?
- What’s the best way to get their attention?
- What will it take to convince them to buy in?
Which types of businesses need customer segmentation research?
All businesses can benefit from customer segmentation research, whether they are large or small, established or new, B2C (business-to-consumer) or B2B (business-to-business). However, the way in which this research is conducted might differ depending on their industry and their target market. For example, B2C businesses might prefer to segment their audiences based on factors such as lifestyle, beliefs, attitudes and values. Whereas B2B marketers may choose to focus on industry, location, payment terms or other factors.
We can help you to determine which factors to use to segment your audience, based on the nuances of your business. Get in touch to learn more.
How reliable are customer segmentation tools?
There are many different customer segmentation tools available, some of these you may have come across before from ‘mainstream’ providers. The trouble with these is that they typically only have an accuracy rate of around 70%. Getting accurate data is essential to maximising the returns on your marketing investments, which is why we developed our own customer segmentation software which is much more reliable.
HuPa, our deep-learning modelling tool, is specially adapted for segmentation-based market analysis and geo-modelling. It’s particularly known for its strong clustering capabilities (which is where we got our name from) and it's almost-complete lack of human bias. With a 98% accuracy rate, we believe it's still the most consistent, reliable customer segmentation tool in our industry.
Why choose Clusters to carry out your customer segmentation research?
With many different agencies and providers of customer segmentation software to choose from, why should you choose us to carry out your segmentation research?
We’re a market research agency who specialise in customer segmentation. Our team is made up of experienced, perceptive data scientists with exclusive access to HuPa, the industry’s most accurate customer segmentation tool. We identified a problem with mainstream tools which did not deliver reliable data, so we developed a completely new approach with our custom-built software. Our experience, knowledge and tools are unrivalled when it comes to customer segmentation.
Our research provides you with the most accurate (98%) results, so you can minimise wastage in your marketing budget and drive business growth. Get in touch today to discuss your customer segmentation project.
Need help to track and refine your strategy?
We’d love to talk with you about how our insights could help your business grow.
WORK WE’VE DONE
Advertising & brand opinion tracking study – Vision Express
In a competitive market, Vision Express needed reliable ongoing insight into customer perceptions. Since 2010, Clusters has run a regular brand and advertising tracking study.
Customer segmentation for FWD Insurance
FWD set out to change the way people feel about insurance. The Asia insurance market is crowded so precise targeting is critical: the right people with the right brand proposition, products, services and communications.
WHY CHOOSE US AS YOUR MARKET RESEARCH AGENCY?
We'll give you more accurate insights
We don’t rely on mainstream market tools, which only have an accuracy rate of around 70%. We have our own purpose-built audience analysis software, which gives us data that’s 98% accurate. So when you work with us you’ll know you’re basing high-stakes business decisions on consistent, reliable information.
We'll keep the focus on people
While our work is firmly rooted in data and analytics, we never forget that what we’re really studying is human behaviour. Every set of numbers is designed to reveal the reality of how people think, feel, and behave, and every insight we bring to you will directly affect how your customers interact with your brand.
We'll make it easy to take action
Our team all have in-house marketing or research experience, so we know exactly how you’ll need to apply our discoveries in your day-to-day work. Although our research is thorough, we don’t drown you in numbers. We interpret what we find and present you with strategic, practical insights you can put into action right away.
GET IN TOUCH
Email us: hello@clustersinsights.com
Call us: +44(0) 20 3950 6624
Find us: 85 Great Portland Street, First Floor, London, W1W 7LT
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