So although changing or updating a logo is something that many brands do during their lifetime, there are risks involved – brand logos can stir up very strong emotions among consumers.
However, our logo testing work means you can find out how potential and existing customers will respond to a new logo or strapline long before it’s unveiled. We test a variety of different visuals to gauge what your audience think of them, analysing how each logo variation is perceived and understanding which would have the most positive impact on your brand.
With a bit of help from HuPa, our purpose-built customer segmentation tool, we can also determine how different groups feel about your logo. That way if there are differences of opinion across your audiences, you can focus on the feedback from your most valuable customers.