Develop and test your ideas

Connect with more customers by knowing exactly what they want

Innovation is vital for the survival of your business – but it always brings risks. What if people don’t like what you’ve developed as much as you do? With our product testing, we can give you a clear picture of how the market will respond to your idea, which audiences are most likely to engage, and what changes might be needed to get people to buy in. Proposition testing then helps you know how to frame the offer, while ad testing gives you the chance to make sure your creative is spot on.

We can also help if you’re re-branding or launching a new sub-brand. Our brand testing and logo testing can show you how your existing audiences will react to new visual branding or a change in name or strapline, as well as gauge how a new brand would go down with potential customers.

Our tools allow you to see how customers actually behave, rather than how you think they will (or even how they think they will). This means you don’t have to make assumptions about how successful your offering will be – you can create and launch new products, services, or brands with confidence.

Persuade more customers by understanding what’s important to them

You’d be surprised by how often the product features you think are most impressive turn out not be the ones that actually make people buy. Using Neural Conjoint+, our own more advanced version of traditional conjoint analysis, we can pinpoint which features, functions, and benefits are most important to people. This works especially well when we can pair it with data from HuPa, our purpose-built customer segmentation tool, as we can tell you which characteristics of your offering appeal most to each group.

Neural Conjoint+ can also tell you which combination of attributes will be most likely to attract people and why. For example, customers might consistently list one benefit as being the most important, but if they were offered a choice between a product that delivered that benefit or a product that delivered two of their lower-priority benefits, they’d actually choose the second option.

This kind of attribute analysis can help at the development stage, guiding which features your product or service should offer, as well as the marketing stage, helping you know which benefits to promote and how.

Convert more customers by pricing your product to fit their budget

There are very few times when people’s interest in a product or service isn’t affected by how much it costs. Whether it’s about pricing it low enough to overcome objections, or high enough to signify value, getting the price right is a dealbreaker.

Our pricing analysis helps you understand how people perceive the value of your offering, what return on investment they expect at different price points, and how it sits against competitor pricing. This means we can tell you exactly how much money your audience are prepared to spend on your product and why. We can also show you what a change in features or benefits might do to how people value the product, and how much more or less they’d be prepared to pay.

Insights like these protect a great product from failing unnecessarily, while also making sure you’re making the maximum amount of profit.

Companies we’ve helped grow


Need help to develop and test your ideas?

We’d love to talk with you about how our insights could help your business grow.


Price and proposition testing: Institute of Directors (IoD)

Due to growing competition, IoD wanted to look into how they could grow their business and attract new members. They’d devised three membership packages and wanted to discover how attractive these different membership options were.

Advertising & brand opinion tracking study – Vision Express

In a competitive market, Vision Express needed reliable ongoing insight into customer perceptions. Since 2010, Clusters has run a regular brand and advertising tracking study.


We'll give you more accurate insights

We don’t rely on mainstream market tools, which only have an accuracy rate of around 70%. We have our own purpose-built audience analysis software, which gives us data that’s 98% accurate. So when you work with us you’ll know you’re basing high-stakes business decisions on consistent, reliable information.

We'll keep the focus on people

While our work is firmly rooted in data and analytics, we never forget that what we’re really studying is human behaviour. Every set of numbers is designed to reveal the reality of how people think, feel, and behave, and every insight we bring to you will directly affect how your customers interact with your brand.

We'll make it easy to take action

Our team all have in-house marketing or research experience, so we know exactly how you’ll need to apply our discoveries in your day-to-day work. Although our research is thorough, we don’t drown you in numbers. We interpret what we find and present you with strategic, practical insights you can put into action right away.



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Find us: 85 Great Portland Street, First Floor, London, W1W 7LT

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