We all want our marketing and business strategies to deliver results – and the first step is knowing who your customers are, what drives them, and how to engage them. By using data analytics, we can start to break down entire markets into groups of targetable customers, giving you the information you need to engage them.
Data analytics company
As a data analytics company, we’ll help you gain a deep understanding of your audience that forms the basis of strong decision-making and increased ROI.
But what types of data forms our analysis? The digital age has opened up countless data streams, including web analytics, social media interactions and online transactions, on top of traditional market research, feedback surveys and loyalty cards.
Surveys based on existing databases and demographic data about customers only take you so far – and in some cases, lead to poor business decisions. With a limited data pool, it is easy to make assumptions about your audience, filling in the gaps based on your preconceptions rather than taking a robust evidence-based approach.
At Clusters, we start with a large pool of unbiased consumers – this means going outside of your own CRM, and speaking to people that are within your target market but who you’re not yet engaging with your brand. Once we have this, we can complement it with CRM data, transaction data and any historical data, to paint a better picture of your market and the people within it.