Concept testing

Launch your new product or service with confidence by gathering feedback from your target market before making significant investments. As specialists in research and insights, we carry out concept testing to refine ideas, manage risks and increase your chance of success.

Why choose Clusters for concept testing?

We have proven expertise in successful product launches
Gather audience feedback before major investment
Assess new ideas early to gauge viability
Identify target audiences and unmet needs
Compare concepts against existing solutions

Get in touch today

HEAR FROM HAPPY CLIENTS

BP Marine Fuel testimonial

“Clusters played a critical role in the development and implementation of our customer-driven strategy. We had our most profitable year ever, growing margins by 50% and delivering 4x the plan. The volume through the two key high value segments as identified by Clusters were grown by 42% and 30% respectively. This is segmentation in operation driving the performance of the business.”

Richard Durant, Head of Marketing & Product Development at BP Marine Fuel

Quayside Clothing testimonial

“The market intelligence provided by Clusters has provided the foundation for our growth. Since using the Clusters data we’ve seen a 60 to 80% increase in revenues.”

Simon Turner, Marketing Manager, Quayside Clothing

Companies we’ve helped grow

WHY CHOOSE US AS YOUR MARKET RESEARCH AGENCY?

We'll give you more accurate insights

We don’t rely on mainstream market tools, which only have an accuracy rate of around 70%. We have our own purpose-built audience analysis software, which gives us data that’s 98% accurate. So when you work with us you’ll know you’re basing high-stakes business decisions on consistent, reliable information.

We'll keep the focus on people

While our work is firmly rooted in data and analytics, we never forget that what we’re really studying is human behaviour. Every set of numbers is designed to reveal the reality of how people think, feel, and behave, and every insight we bring to you will directly affect how your customers interact with your brand.

We'll make it easy to take action

Our team all have in-house marketing or research experience, so we know exactly how you’ll need to apply our discoveries in your day-to-day work. Although our research is thorough, we don’t drown you in numbers. We interpret what we find and present you with strategic, practical insights you can put into action right away.

GET IN TOUCH

Email us: hello@clustersinsights.com

Call us: +44(0) 20 3950 6624

Find us: 85 Great Portland Street, First Floor, London, W1W 7LT

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