Nov 21, 2024 | Marketing, Research
What is market research? Market research is a crucial process that many businesses use to gather, analyse, and interpret data about their market environment. This encompasses both primary and secondary research methods. Primary research involves collecting new data...
Oct 6, 2019 | Marketing, Research
In an increasingly global and competitive marketplace, no business can afford to ignore data about their customers. The growth of information technology has transformed market research, with a growing number of businesses learning about customer preferences and buying...
