In a competitive, and often challenging marketplace, even the world’s best-loved brands have to keep a close eye on what people think about them – both over time and compared to others in their industry.
As part of our brand health tracking studies, we run regular surveys to monitor customer sentiment, often over several years. Using a large sample, based on your target consumer’s attributes, we measure their perceptions according to your KPIs, whether it be brand awareness, trust, value-for-money or something else.
Brand Strategy Development
Our data allows you to make informed decisions on everything from product development to marketing strategies, so that you can identify any changes quickly and take action. This puts you in a better position to retain and grow your market share.
A typical brand health tracking study includes:
- Monitoring brand awareness and perceptions
- Finding out how any recent advertising, industry events and so on have affected customer opinion
- Reporting on the customer journey, from first exposure to purchase point
- Benchmarking consumer opinion of a brand against perceptions of its competitors.
We’ll provide brand tracking reports after each wave that include suggested actions and new routes to grow the brand to increase its market share. This insight, tailored to your business, helps marketing teams to consistently steer brands towards their best chance of success.
Our data specialists can also link the tracking to existing customer segments, where you have customer segmentation in place, and enable you to track by segment.