Read our new case study: portfolio optimisation for Discovery Poland
16th May 2016
Discovery Poland wanted to gain a better understanding of their audience in order to optimise their portfolio, in particular looking to buy new channels that were outside their usual genres. Where Discovery was traditionally a set of factual channels, they were now looking to introduce lifestyle and sports channels. They also wanted to present a stronger, evidence-based growth story in contract renegotiations with cable providers.
Read our new case study to find out how we provided an audience segmentation for Discovery Poland to help them optimise their portfolio.