Why big data fails to provide big insights

Clusters : Chris Cowan Chris Cowan, July 28th 2016 B2B B2C Marketing Segmentation

In an increasingly global and competitive marketplace, no business can afford to ignore data about their customers. The growth of information technology has transformed market research, with a growing number of businesses learning about customer preferences and buying habits by mining massive sets of quantitative data. The buzzwords in market …

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Who’s watching The Walking Dead anyway?

Clusters : Chris Cowan Chris Cowan, June 23rd 2016 Marketing Segmentation TV & media

The first step to a successful marketing campaign begins with a thorough understanding of your audience. With that said, how many marketers are able to correctly identify their target audience? And even then, how much insight, beyond demographics, can conventional research uncover?

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How to create a disruptive business strategy

Clusters : Chris Cowan Chris Cowan, May 5th 2016 B2B B2C Marketing Segmentation

What does it mean having a disruptive business strategy? ‘Disruptive’ is a current buzzword that technologists and marketers use excessively. But what does it mean to be disruptive, and is it an exclusive privilege of start-ups or can large corporates have the disruptive edge as well? The concept of business …

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