Read our new case study: Institute of Directors

Clusters : Louise Altman Louise Altman, November 1st 2016 Marketing News

1st November 2016

Due to growing competition, Institute of Directors (IoD) wanted to look into how they could attract new members and grow their business. They had already devised three different membership packages and wanted to find out how attractive these were to both existing and potential members, and whether they needed refining.

As well as looking into their membership offering, IoD also wanted to discover the optimal pricing for each membership type that would enable them to keep current members and attract new members, without reducing profitability.

Read our new case study to find out how we carried out a pricing and proposition testing study to help IoD launch their new membership offer.

Want to learn more about pricing and proposition testing? Get in touch to find out how Clusters could help your business.