The importance of advertising research

Clusters : Louise Altman Louise Altman, April 30th 2019 Research
Advertising research

When thinking about memorable adverts, we often think of those amusing or beautiful ads which are shared on social media and get millions of views on YouTube. Unfortunately, not every advertising campaign can win Cannes Lions or go viral, but that doesn’t mean that it cannot be successful in other …

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How can a breakaway political party succeed in the UK? The seven types of constituencies and what it means for any Labour or Conservative splits

Nicholas Hulbert, February 18th 2019 Segmentation Uncategorised

Brexit has turned the British political establishment on its head, and both major parties are deeply divided over the issue of the day: as of this morning, seven Labour MPs have split off from the main party to sit in parliament as The Independent Group. Whether they’re going to be …

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Quantitive Research Tips For 2019

Jonathon Solomon : Guest blogger for Clusters Jonathan Solomon, January 1st 2019 B2B B2C Marketing
Quantitative-market-research-tips

Guest blogger, Jonathan Solomon: There are probably three truths I have picked up about quantitative research studies over the years, especially in comparison to qualitative studies: Firstly, you need to talk to a lot of people which can make quantitative studies expensive. Secondly, they take longer to set up as …

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