How can a breakaway political party succeed in the UK? The seven types of constituencies and what it means for any Labour or Conservative splits

Nicholas Hulbert, February 18th 2019 Segmentation Uncategorised

Brexit has turned the British political establishment on its head, and both major parties are deeply divided over the issue of the day: as of this morning, seven Labour MPs have split off from the main party to sit in parliament as The Independent Group. Whether they’re going to be …

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Tracking studies in market research

Jonathon Solomon : Guest blogger for Clusters Jonathan Solomon, January 1st 2019 B2B B2C Marketing Segmentation
Tracking study

Guest blogger Jonathan Solomon explains how a tracker study’s purpose is to track information over time, generating an ongoing measure, enabling the identification of trends and comparisons, spikes and dips (versus competitors, versus last month, last year etc…). Running a tracker keeps your finger on the pulse of all sorts …

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What’s it like working for a market research agency in London?

Clusters : Louise Altman Louise Altman, March 17th 2017 B2B B2C Segmentation
market-research-agency

Want to know what it is like working for a market research agency in the heart of London? Well, you’re in luck…. We have recently asked Maariyah, a Research Analyst here at Clusters, a few questions about her role within our market research agency:

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