Knowing exactly which messages will resonate with people, how to frame them, how to choose the visuals that give them the best context, and which channels will serve up the ad to the right people at the right time in the right way can make or break a campaign – no matter how good it looks.
Which is why it’s so useful that our ad tracking can tell you if you’ve got those things right. We can find out what your target audience think about a specific advert, whether they recognise it and can distinguish it from a competitor ad, whether it makes them more or less likely to buy from you, and whether it makes them more or less likely to recommend your product. We can also identify the channels where your campaign is getting the most visibility and the highest responses.
Plus, our digital dashboard means you don’t have to wait for a formal feedback presentation – you’ll get live data as we track it. This makes it easy to tweak messaging or design, plan new activities to capitalise on high areas of interest, or reassign budget to the best performing ads and channels. In addition to ad tracking, we also provide a brand tracking service to show you how people perceive your specific brand.