Customer segmentation for FWD Insurance

Clusters : Louise Altman Louise Altman, November 17th 2017
FWD case study

FWD set out to change the way people feel about insurance. The Asia insurance market is crowded so precise targeting is critical: the right people with the right brand proposition, products, services and communications.

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Price and proposition testing: Institute of Directors (IoD)

Clusters : Louise Altman Louise Altman, October 31st 2016

Due to growing competition, IoD wanted to look into how they could grow their business and attract new members. They’d devised three membership packages and wanted to discover how attractive these different membership options were, and whether they needed refining.

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Portfolio optimisation: Discovery Poland

Clusters : Louise Altman Louise Altman, May 16th 2016

Discovery Poland wanted to gain a better understanding of their audience in order to optimise their portfolio, in particular looking to buy new channels that were outside their usual genres. Where Discovery was traditionally a set of factual channels, they were now looking to introduce lifestyle and sports channels. They …

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