Phu is a Director of Clusters with over 40 segmentation projects and over 10 years of TV research experience. He is a skilled project manager, specialising in quantitative research, advanced analytics and dashboard design. He brings a particular advantage to engagements in his native China, and Taiwan.
Before Clusters, Phu spent a decade in the research department at The Walt Disney Company where his achievements include developing a global test to support $20m commissioning decisions.
Phu has a keen interest in technology and enjoys playing badminton in his spare time.