The Market Research Agency That Takes The Guesswork Out of Growth
Clusters is a market research agency focusing on insights and analytics, formed out of a strong desire to do better and more robust research. We dig deep into patterns of human behaviour and thinking, to help you better understand the people who will make or break your business – your customers.
Our job is to do the kind of market research that makes sure you don’t waste time and money talking to the wrong people about the wrong things. Instead we help you get in front of the audiences most likely to engage with you, armed with detailed and accurate knowledge of what it will take to get them to buy in.
LATEST INSIGHTS
Winning the right customers through segmentation (B2B edition)
In B2B markets, it’s easy to assume that most buyers are broadly similar. After all, they’re all businesses, they all want their payments to work reliably, and they all talk about security, efficiency and value in a similar way. However in reality B2B buyers are just...
The household influence effect and why consumer behaviour is rarely individual
Most consumer research still treats behaviour as something that happens at the level of the individual. We ask people what they buy, what they intend to do, and how they feel about brands. But if you look at how most of us actually live, that methodology is slightly...
How to choose a market research agency that delivers real business value
Choosing a market research agency is rarely about data collection alone. Most organisations are looking for insight on who their customers are, what drives behaviour, how their brand is performing, and where to focus investment. Yet many research projects fail to...
COMPANIES WE'VE HELPED GROW
How we help
Whether you require a market research agency to help you launch a new business or to take an established business to the next level, we have the tools and the skillset to help you thrive. Using our own purpose-built software we give you the market insights you need to make smart, informed decisions about the future of your business.
1
UNDERSTAND
YOUR AUDIENCE
From market research to customer segmentation and journey mapping – our insights see sales soar by making sure you’re talking to the right people about the right things.
2
DEVELOP AND TEST YOUR IDEAS
From packaging research and logo testing to pricing analysis – our insights give you confidence about how your new offering, brand, or campaign will perform before you put significant spend behind it.
3
TRACK AND REFINE YOUR STRATEGY
From brand tracking & brand health studies to ad tracking – our insights let you see what people think of your business and your marketing, so you can connect with them as effectively as possible.
HEAR FROM HAPPY CLIENTS
WHY CHOOSE US AS YOUR MARKET RESEARCH AGENCY?
We'll give you more accurate insights
We don’t rely on mainstream market tools, which only have an accuracy rate of around 70%. We have our own purpose-built audience analysis software, which gives us data that’s 98% accurate. So when you work with us you’ll know you’re basing high-stakes business decisions on consistent, reliable information.
We'll keep the focus on people
While our work is firmly rooted in data and analytics, we never forget that what we’re really studying is human behaviour. Every set of numbers is designed to reveal the reality of how people think, feel, and behave, and every insight we bring to you will directly affect how your customers interact with your brand.
We'll make it easy to take action
Our team all have in-house marketing or research experience, so we know exactly how you’ll need to apply our discoveries in your day-to-day work. Although our research is thorough, we don’t drown you in numbers. We interpret what we find and present you with strategic, practical insights you can put into action right away.
GET IN TOUCH
Email us: hello@clustersinsights.com
Call us: +44(0) 20 3950 6624
Find us: 85 Great Portland Street, First Floor, London, W1W 7LT
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