TV & media research

You are operating within a rapidly changing market where many decisions are made based on gut feel in the absence of evidence. Your portfolio is not reaching its full potential, but as your targets are quite broad and very similar to your competitors, you’re not certain which audience to target for growth.

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So how to turn your data into an actionable strategy? And how can this be done in a way that takes into account the ever-changing landscape of the TV & media industry? Clusters is your ideal partner. We are TV & media specialists who know the industries inside out, and can work with you to optimise your portfolio and develop franchise and content growth opportunities. Work with us and you’ll make decisions based on hard data and evidence:

  • Develop an expert and fully-rounded understanding of your audience through precision targeting
  • Optimise and expand your portfolio through new channels
  • Build franchises by aligning your efforts to the right audience
  • Grow by taking market share from competitors, not cannabalising your own portfolio
  • Track and measure progress and adjust for continuous improvement
As a result you’ll grow faster and get a better, quicker return on the time, money, people and effort you invest. Clusters, your best chance of success.

customer segmentation

New channel development

Our TV & media segmentations and other analyses define precisely where the opportunity lies: who are the under-served audiences and what are their unmet TV needs. We also tell you which programming will most appeal to the audience, and which competitors are most vulnerable so you know who to target aggressively for viewing share.

segmentation research

Portfolio management

The chances are your portfolio has quite a lot of overlap so you’re effectively competing with yourself and cannibalising your own viewing. No one else uses viewing data like Clusters to segment the market. Our re-definition of your TV audiences makes sure you spread your targeting widely to clearly-differentiated audiences and take share from your competitors not yourself.

customer segmentation

Franchise management

Which of your shows show the greatest potential to become profitable franchises? Who will be most willing to spend money on your franchise beyond TV viewing? Our experience as senior Disney executives, combined with our detailed understanding of content viewing analytics will ensure you know where to focus your efforts to drive new revenues.

segmentation research

Report automation

We reduce the time taken to deliver regular weekly/monthly reports by automating to eliminate the tedious grunt work. As a result, analysts and researchers have the time to focus on added value insight and providing decision-makers with useful, actionable information. We reduced one client’s time spent on 13-country reporting by 75%, and at the same time improved the quality of their information dramatically (their opinion not ours).

customer segmentation

TV research outsourcing

Decades of experience in multiple countries working with TV data makes Clusters well-placed to support understaffed research teams or to provide temporary cover. We know the data and the software to analyse it whether that means creating regular reports, delivering programming ROI analyses, developing channel or key programme launch strategies or any other TV analyses.

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