B2C market research & customer segmentation

You are under pressure to deliver growth and ambitious to succeed. But so are your competitors and taking share from them is ever more challenging. Budgets aren’t getting any easier either. And you’re light on insight and information so need to know more about your market and its consumers.

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So where to find the growth, who to target? And how to allocate resources – time, people, money – wisely and rationally?

Clusters is your ideal partner. We’ll help you to gain deep insights about your consumers that can be easily translated into workable strategies. Work with us and you’ll make decisions based on hard data and evidence:
  • Extract greater value from your existing consumers
  • Take share from your competitors
  • Develop and offer the right products and services for the right people
  • Communicate with these people more effectively and reach them more efficiently
  • Track and measure progress and adjust for continuous improvement
As a result you’ll grow faster and get a better, quicker return on the time, money, people and effort you invest.   Clusters, your best chance of success.

customer segmentation

Segmentation

Clusters will design a segmentation for you that will significantly improve your chances of meeting and exceeding your business objectives. And our unique, bespoke software will deliver a +50% more accurate outcome than the software used in most segmentations.

The point of segmentation is to answer 2 questions precisely and based on hard evidence:

  • Who to target? Who will respond positively to my proposition? Therefore, who is most likely to deliver profit and growth?
  • How to target them? How to interest and engage them? How to convince them to buy and use my brand, product or service? Where to find them?

segmentation research

Proposition testing

Innovation can bring great reward but also involve huge risk to a brand if the market proves unresponsive. Clusters proposition testing, if done in conjunction with our segmentation, will provide the evidence required to decide whether to go ahead with a new product or service. It will also provide guidance on which target segments are the best prospects for this offer, based on current behaviour and propensity to change, as well as the benefits of the new product or service against current consumer motivations and barriers in the market.

customer segmentation

Brand and comms tracking

Monitoring the health of a brand and the effect of your recent activity, your own and your competitors, both above the line and below, is the lifeblood of strong consumer facing companies. Clusters leverages its expertise in identifying customer segments that matter to the ROI of the business and incorporates them in this essential market research tool. This enables us to create bespoke reports that allow your management team to constantly steer your brands toward their best chance of success.

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