B2B market research & customer segmentation

You are ambitious and plan to accelerate growth. You know the potential to take more market share is out there and yours to seize if you can find it. And while you have loads of data and insight, too much maybe, it is not organised to help you focus your efforts and target the customers who are most likely to deliver growth.

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So which data is valuable and how can you use it to your advantage? And how can you allocate resources – time, people, money – wisely and rationally? Clusters is your ideal partner. We have a wealth of B2B experience helping clients just like you to cut through the data and create meaningful insights that can guide strategy and deliver growth. Work with us and you’ll make decisions based on hard data and evidence:

  • Outpace your competitors with a powerful, differentiating proposition
  • Develop and offer the right products, content and services for the right businesses
  • Communicate with these businesses more effectively
  • Reach them more efficiently
  • Track and measure progress and adjust for continuous improvement
As a result you’ll grow faster and get a better, quicker return on the time, money, people and effort you invest. Clusters, your best chance of success.

customer segmentation

Segmentation

Clusters will design a segmentation for you that will significantly improve your chances of meeting and exceeding your business objectives. And our unique, bespoke software will deliver a +50% more accurate outcome than the software used in most segmentations.

The point of segmentation is to answer 2 questions precisely and based on hard evidence:

  • Who to target? Which customers will respond positively to my offer? Therefore, who is most likely to deliver profit and growth?
  • How to target them? How to interest and engage them? How to convince them to buy and use my products and services?

segmentation research

Proposition testing

Clusters proposition testing is a critical step in bringing new offers to the B2B community because it helps you shape and fine tune your proposition before going to market. For broader based B2B targets, proposition testing done with our segmentation also illuminates which target segments are the best prospects for this offer. Thereby, eliminating much wasted effort and increasing the speed in which you can find and engage your best prospects.

customer segmentation

Customer analysis

You’re swimming in data but face a dearth of insight from it. It’s a common problem in this age of automated reporting; often the real nuggets of business insight are hidden under reams of individual transaction records that provide the proverbial hay for the needle. Clusters can help by using our exclusive segmentation software to shake actionable customer understanding from your CRM systems.

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